Bud Light has a new line of commercials focusing on the real men of genius. The campaign primarily consists of 60-second radio spots created by Bob Winter, Mark Gross, and Bill Cimino. Each one depicts a different man with a unique genius trait.
Dave Bickler
The Bud Light Real Men of Genius campaign is back with a new twist. The ads were first created by DDB Chicago and featured voice-over pros Dave Bickler and Pete Stacker. This campaign continues to honor the unsung men of America, and celebrates their contributions to the world.
In the most recent ad campaign, Bickler plays an Internet hero. The ad features seven minute-long YouTube videos featuring a variety of people. In the previous ads, Stacker provided commentary, while Bickler sings. His signature song is “Eye of the Tiger”, which peaked at number one on the Billboard charts in 1982. The new commercials also feature voiceover actor Dave Steele and singer Brandon Beilis.
The Bud Light Real Men of Genius commercials made a splash during the Super Bowl, when it was revealed that a Bud Light truck had tipped over and beer cans were scattered on the ground. The heroes then teleport themselves from blue laser portals and deliver the beer back to refrigerators. Apparently, the Bud Light commercials were very popular in the Super Bowl.
The Real Men of Genius campaign was so successful that it received over 100 advertising awards. In fact, the commercials also featured live performances and the National Anthem during major sporting events. It won the 2003 Grand Clio award and numerous other accolades. It even earned a Gold Lion at the Cannes Advertising Festival. In addition to the radio ads, the ads featured lyrics, MP3 recordings and bonus tracks.
While these ads are aimed at a more adult audience, they are still funny. They are set to 80s-style anthemic music and feature Pete Stacker reading the mock tribute. The humorous element of the ads comes from the juxtaposition of the over-the-top vocals of Dave Bickler with the straight voice of Pete Stacker. Sometimes, a female gospel-style chorus augments the vocals of Bickler. The ad campaign was so successful, Anheuser-Busch ordered 17 more. However, after the September 11th attacks, the ads were halted. The campaign was later re-launched in 2002.
Peter Stacker
The Bud Light Real Men of Genius commercials were a hit with consumers and are still among the most popular commercials in the country. The campaign’s original TV commercials were so popular that they made the Super Bowl roster and earned numerous awards. In addition to the Super Bowl ad, the TV commercials also aired on Saturday Night Live and Monday Night Football.
In the first Bud Light Real Men of Genius commercial, Louie the lizard was an angry little lizard who was angry that the alcoholic beverage company had chosen frogs as its brand ambassadors. Louie was intelligent and articulate, so he hired a ferret to kill frogs. This campaign was memorable for its use of a clever, sophisticated spoof on advertising. The swamp-creatures storyline faded from prominence after a couple of years, but was brought back for one more commercial in 2004. It was then used to foment anti-Miller sentiment.
In the mid-90s, Bud Light’s share of the beer market continued to grow, but overall beer sales volume was flat. This was due to a combination of changing tastes and the lack of adolescent customers. As a result, the company lost its leadership position in the category to Miller Lite.
Anheuser-Busch’s “Real American Heroes” campaign was launched in 2002, parodying the beer advertisements of previous decades. The ad campaign received more than 100 advertising awards, including the 2003 Grand Clio, as well as a coveted Gold Lion at the Cannes Advertising Festival. It also boosted the profile of radio advertising.
The first campaign began during the 1998 Nagano Winter Olympics, and lasted for three years. In one ad, an actor requested a Michelob Light, which the director did not approve of. Another ad, “Beer, or Michelob Light?”, targeted female viewers. In another commercial, a woman came home from a shopping spree with a lingerie-covered bag and a loaf of French bread. Her husband then told her to grab two Michelobs.
Cedric The Entertainer
Cedric the Entertainer is one of the stars of the new Bud Light Real Men of Genius commercials, starring alongside a group of Bud Light alums. The commercials are set to air during the Super Bowl. The “Real Men of Genius” campaign was conceived and directed by Andy Goeler, vice president of marketing at Bud Light.
The Bud Light commercial starred Cedric The Entertainer, Post Malone, and Oracle Susana in an effort to bring back the iconic characters from past commercials. The campaign was a hit, generating millions of views on YouTube. The new commercials are filled with fun and humor, and are guaranteed to have fans of all ages laughing.
Cedric The Entertainer was first featured in Bud Light commercials over two decades ago. He credits the ads with making him more famous than any other form of media. In recent years, Bud Light has included rapper Post Malone in its commercials. Its commercials also feature characters from the HBO show “Game of Thrones.”
The new Bud Light commercials won’t feature the original beer. However, Anheuser-Busch will focus on extending its brand. The company is introducing new products like Bud Light Next, a zero-carb brew, and Bud Light Seltzer Hard Soda.
Bud Light also used Cedric The Entertainer in one of its Super Bowl commercials. The ad featured the singer with golden lungs and a truck overturned. The Bud Light truck had crashed, but the Legends appeared in time to save the day.
Neil Young
The Bud Light Real Men of Genius commercial series features the rock legend Neil Young. In the ad, he performs the song Relatives. The song is based on a song he recorded, not one that he wrote. The track has a grating vocal style, and two old men without the band Crazy Horse. One of the other old men is Duck Dunn. Neil also sings an acoustic thriller called Campaigner, which has the repeated line “even Richard Nixon has soul.”
Neil Young’s appearance in the Bud Light Real Men of Genius commercials is not a surprising choice. While he has a reputation for clinging to hippie symbolism, the musician is a true American and has a long list of achievements, including the release of the CSN&Y reunion album and a stint in Beck’s band. He is a true genius.
Neil Young is 57 years old. He’s probably getting lazier. He might be drinking out of his colostomy bag. That would explain why Greendale has a sluggish feel to it. However, he has responded to the critics.
The songs he sings in the Bud Light Real Men of Genius commercials aren’t necessarily the best songs by Neil Young. Despite their similarities, they sound quite dated. Neil Young’s “T-Bone” album is a bashing distorted trash rock masterpiece, but the song doesn’t have all of the sappy lyrics that he’s known for. It’s also nine minutes long and features only seven words.
Neil Young’s debut album Tonight’s The Night featured a song by Neil Young called “Downtown.” It’s a classic, and features some of the rock legend’s greatest hits. But the song doesn’t really sound like Neil Young at all. The song was actually written about the death of Crazy Horse drummer Danny Whitten. The title track of the album is a classic. Throughout the album, Young’s bass sounds nice.
