When you are running a subscription to win contest, you will need to tailor the offer to your subscribers’ interests. As an example, you can create a newsletter welcome series, which allows you to tailor your offers to the people who have signed up to win. You can also provide a consolation prize for those who do not win, which is a good idea if you have a lot of subscribers who have not purchased the subscription yet.
Sign-up incentives
One of the best ways to increase your blog’s subscribers is to offer recurring giveaways or contests. A tea company, for example, gave away free tea on Twitter every Friday and earned thousands of paying customers. It didn’t cost the tea company anything to offer the giveaway, but it encouraged new email subscribers to sign up. Incentives like this will overcome the natural aversion that many readers have to receiving emails. So, when creating your subscribe to win incentives, consider these ideas.
Sponsors can tailor an offer to the people who’ve signed up to win
In order to maximize the potential of sponsorship, consider tailoring the offer to the people who’ve signed up. Your proposal should address the specific needs of the sponsor’s business, as well as the needs of your target audience. Whether they are local or global, consider the different ways your target audience connects with your event. Sponsorship is an important part of event marketing, and your event planner should be an effective broker.
Consolation prizes
Sending a newsletter that offers subscribers the chance to win a free gift will increase your goodwill with your subscribers and boost your sales potential. You can offer your subscribers a free discount coupon or an extra chance to win a prize. A consolation prize will also make them more likely to open future marketing texts from you. Make sure to mention these in your disclaimer. Many subscribers would love another chance to win a prize.
The consolation prize you receive will vary from contest to contest. Some contests have no prizes for the second or third place finisher, while others offer consolation items that are of substantial value. A new computer is a common example, as is high-quality luggage. A consolation prize may not be worth as much as the top prize, but it will still be useful for the winner. To avoid being left out, subscribe to the newsletters of top competition shows that offer prizes.
Creating a welcome series for your newsletters
Creating a welcome email series is a key component to growing your subscriber list, increasing engagement, and increasing active subscribers. This series should introduce your business and dazzle your subscribers. Unless your first email is impressive, your subscribers will likely skip the rest of the series. Creating an engaging welcome series requires time, but the payoff is huge. Using an automated system with your email marketing provider will help you keep your subscribers engaged and informed.
The first email in your welcome series should tell your subscribers what they can expect in the following emails. If they aren’t already subscribers, it’s a good idea to get to know them a little before moving on to selling. You’ll want to speak in a conversational tone and write the email as if it were to one person. You can even use their name anywhere in your emails.
The second part of your welcome series is your opt-in sequence. After your subscribers have registered, your welcome email will begin to build momentum. It’s a good idea to include a discount code or other example tactics. Using a tracking service like MailCharts to track the success of welcome emails can help you improve your open rates and increase your conversions. You’ll also be able to see how effective each email is.
A welcome email series typically lasts between three to seven days. You can choose to send the emails in a sequential order, or you can vary the frequency. For example, you may want to send an email every other day. This is all up to you, but it’s important to start sending these emails as soon as your new subscribers subscribe. A welcome email series is similar to a first date and should give your subscribers some information about you and your brand.
